President and CEO. Trailblazer. Creator. Collaborator. Founder. An entrepreneur to his core, Darren strongly believes that as a franchise partner you are in business for yourself, but not by yourself.

As the President and CEO of Spirit Leaf, we rely on Darren’s determination, strategic planning and creativity - not just for thinking outside the box, but for creating a whole new box! With an uncanny knack for surrounding himself with the best and the brightest, Darren has a proven executive management track record and over 20 years experience driving sales growth in both the retail chain and franchise industries.

Prior to Spirit Leaf, Darren founded his first retail store that quickly ballooned across Canada and employed over 200 team members nation-wide, in addition to 30 locations. Ever the business innovator, Darren launched the first Canadian E-commerce site for watches. The company’s success has been recognized with multiple industry awards, including The Canadian Franchise Association Award of Excellence.  He is now enthusiastic to work with his team and apply those skills to the cannabis industry which he has always had a passion for.

We are thrilled to welcome Darren to Cannabis Canada Forums Business Opportunity Day in Edmonton, Friday April 13th to speak about Cannabis in the Retail Sector: Alberta’s next great economic opportunity. How to engage as business leaders, suppliers and employers. What’s new and trending in Cannabis product.